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Luke Sullivan Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads


The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

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Joyce Sullivan In His Wife's Name


BACK FROM THE DEAD…?Sexy lawman Luke Calder was honor bound to keep his wife's two-year-old murder case alive. And though evidence would have him believe Mary had returned from the dead, this eagle-eyed cop knew better.Who was the beautiful impostor?Whoever she was,she was in trouble.And Luke vowed to blow her cover before whoever was trying to kill her succeeded. Except, while Luke's protective cop instincts served him well in unraveling this mystery, his physical responses to this stranger were proving problematic. Luke hadn't been able to safeguard his wife two years ago, but he'd be damned before this unsuspecting woman suffered the same fate!

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Joyce Sullivan In His Wife's Name


BACK FROM THE DEAD…?Sexy lawman Luke Calder was honor bound to keep his wife's two-year-old murder case alive. And though evidence would have him believe Mary had returned from the dead, this eagle-eyed cop knew better.Who was the beautiful impostor?Whoever she was,she was in trouble.And Luke vowed to blow her cover before whoever was trying to kill her succeeded. Except, while Luke's protective cop instincts served him well in unraveling this mystery, his physical responses to this stranger were proving problematic. Luke hadn't been able to safeguard his wife two years ago, but he'd be damned before this unsuspecting woman suffered the same fate!

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W. Mark Tew Luke


In Luke: Gospel to the Nameless and Faceless, Dr. W. Mark Tew offers the Christian reader a commentary like none other. Combining a detailed examination of the Greek text, a fresh translation of the Gospel, and a commitment to presenting the meaning of the Gospel in a fluid and contemporary fashion, Luke: Gospel to the Nameless and Faceless presents the advanced student and the casual reader alike with an inspirational look at the timeless beauty of Luke's Gospel. Committed to the literary integrity of Scripture, the author allowed the Greek text of the Gospel of Luke to determine the organizational structure of the book. Because of this, readers will find themselves immersed in the message of Jesus that Luke portrayed. Luke: Gospel to the Nameless and Faceless is destined to become an inspirational classic.

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Thomas J. F. Stanford Luke’s People


Luke's People seeks to understand the men and women who met Jesus and the apostles as they are described in the Gospel of Luke and in the Acts of the Apostles in the way that Luke, who wrote these works, intended. This socio-historical literary study seeks to interpret Luke's writings in the light of the time when they were written on the basis that Luke was a skilled writer who wrote what he meant and meant what he wrote. It argues that Luke's depiction of women has been grossly misunderstood and finds that this misunderstanding may be due to a widespread attempt around the end of the first century to impose a patriarchal system of governance upon the church. Luke's People shows that Luke did not share such a patriarchal viewpoint but instead always presents Christian women as autonomous and agentic. It also finds that this patriarchal interpretation both distorts Luke's presentation of the rich and powerful, who are shown to receive their authority from the devil, and obscures the way in which the love of money corrupts men in his story.

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Sam Tsang Right Parables, Wrong Perspectives


Jesus' parables in Luke weren't only addressing his audience. Rather, Luke used them to address his audience. In so doing, the worlds of both Jesus and Luke had many ways to understand these parables. This book explores some of those ways based on the way Jesus and Luke told these stories, as well as the first century backgrounds. The ultimate goal is to help both people who lead Bible studies and preach in the church to grasp firmly Luke's message for us today.

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Sung Min Hong Those Who Weep Shall Laugh


The purpose of this study is to identify and develop appreciation for the theme of the reversal of weeping in Luke's gospel. Lukan scholarship has not fully recognized the reversal of weeping as a distinctive theme.
By understanding Luke's third beatitude (6:21b) and third woe (6:25b) as two pegs on which the theme of the reversal of weeping is hung, it proposes that the reversal of weeping is a distinctive theme in Luke.
In doing so, Luke repetitively uses κλαίω to highlight the theme. This technique of Leitwort leads readers to focus on the reversal of weeping more effectively.
Luke's presentation of the reversal of weeping is not limited to identifying it as a distinctive theme. There are narrative intentions and theological implications that Luke also targets. First, Luke wants to demonstrate concern for marginalized groups in society. He also shows how their fortunes are reversed by Jesus. Second, Luke portrays Jesus as the promised prophet, describing him as like Elijah and Jeremiah, but superior to them. Finally, Luke provides the reversal of weeping as a significant phenomenon of the kingdom of God, particularly to show that the presence of God's kingdom is inaugurated and realized in Jesus Christ.

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Fiona Harper Her Parenthood Assignment


Working as a nanny for the rather gruff, yet extremely good-looking Luke Armstrong's spirited daughter seems like just the challenge Gaby Michaels needs to kick-start her new life!Arriving at the Old Boathouse on the rugged coast of Devon, Gaby can see that the rift between Luke and his daughter can only be bridged if Luke allows himself to be healed, as well. But in helping to fix this family, Gaby realizes she wants to be more than just the nanny–she wants to be a mother to Heather–and a wife to Luke.

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Binchy Maeve Star Sullivan


This novel follows the story of Oona 'Star' Sullivan, a sweet and considerate girl who wants nothing more than for everybody in her family to be happy - until that is, the boy next door moves in and everyone starts worrying about her.

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Miranda Lee A Secret Vengeance


It's been the most shocking moment of Luke Freeman's life. He's discovered that his late father had a mistress!The information Luke receives about the identity of this secret lover leads him to a beautiful young woman.Celia is not actually the woman Luke's been looking for. However, he is instantly smitten by a physical attraction to her so powerful that he decides he must have her – whatever the cost.But what a cost!As Luke is about to find out, the price of passion is revenge!

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About Luke Sullivan | Hey Whipple

People seem to like what I have to say. (Even Kobe did. Long story; ask me sometime.) After 32 years in the advertising business at elite agencies like Fallon, The Martin Agency, and GSD&M, author and speaker Luke Sullivan is now chair of the advertising department at the Savannah College of Art and Design.

Book Luke Sullivan | Hey Whipple

Book Luke Sullivan | Hey Whipple I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This.

Hey Whipple | Building big-ass fires under creative companies

Both “Hey Whipple” and “Thirty Rooms to Hide In” are available on amazon. Read On. Book Me. Book me for speeches and workshops. (Ask about my “No Suck Guarantee”) Book Luke. I Teach. Lately I’ve been teaching at the Savannah College of Art and Design. It’s pretty cool. Check it Out. Ad Students’ Assignment: Write Headlines for The Onion. by Luke Sullivan | Oct 7, 2018 ...

Hey, Whipple, Squeeze This: A Guide to Creating Great ...

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising | Sullivan, Luke | ISBN: 9780470267714 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

Luke Sullivan | Hey Whipple

by Luke Sullivan | Mar 26, 2018 | Advertising, Creativity, Digital, Social Media, Speaking Topics (Revised from an earlier post.) “Don’t do an ad. Do something interesting.” This is one of the best and most basic pieces of advice I have for my students and, for that matter, anyone in the communications industry. Because when you follow it ...

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Praise for Hey Whipple, Squeeze This "Luke and Edward will inspire you to create ideas fit for today's -digital world and help an entire industry make less spam." -Gareth Kay, Cofounder of Chapter SF "Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era ...

Hey, Whipple, squeeze this! : Luke Sullivan : Free ...

Hey, Whipple, squeeze this! by Luke Sullivan. Publication date 1998 Topics Advertising copy. Publisher John Wiley Collection inlibrary; printdisabled; internetarchivebooks; china Digitizing sponsor Internet Archive Contributor Internet Archive Language English. Access-restricted-item true Addeddate 2012-06-22 14:03:33 Bookplateleaf 0002 Boxid IA158801 Camera Canon EOS 5D Mark II City New York ...

Hey, Whipple, Squeeze This von Luke Sullivan (2016 ...

Finden Sie Top-Angebote für Hey, Whipple, Squeeze This von Luke Sullivan (2016, Taschenbuch) bei eBay. Kostenlose Lieferung für viele Artikel!

Hey Whipple, Squeeze This! – Luke Sullivan – POSMarketing

Hey Whipple, Squeeze This! – Luke Sullivan – Luke Sullivan Anyone living during the late 60’s to early 80’s will be familiar with commercial superstar, Mr. Whipple – the famed store owner who would advise customers “Don’t Squeeze The Charmin,” and then grab a furtive squeeze after he had run them off.

Hey, Whipple, Squeeze This: A Guide to Creating Great ...

In Luke Sullivan's own words, this book will teach you to make ads "that don't suck." Not only are the lessons in the book priceless but Sullivan is such a great writer that it is entertaining the whole way through. Put simply, Hey Whipple will help you make great ads, as well as teach you some lessons that you can't learn in school. Even ...

Hey Whipple, Squeeze This! PDF Summary - L. Sullivan & E ...

Sullivan and Boches’s “Hey Whipple, Squeeze This!” has been a go-to guide to everyone that lives in a world of advertising: from newcomers to those who have been in the business for years. The title comes from the unconventional Charmin Toilet Paper campaign in the 70s, which revolved around an annoying shop clerk – Mr. Whipple, who would not stop squeezing the product.

"Hey, Whipple, Squeeze This": A Guide to Creating Great ...

This pretty much sums up "Hey, Whipple, Squeeze This." by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories. "Luke ...

Hey Whipple, Squeeze This - Book Summary | Tyler DeVries

Hey Whipple, Squeeze This by Luke Sullivan is a comprehensive guide into the world of great advertisement. These are my notes and highlights.

Luke Sullivan - amazon.com

by Luke Sullivan ( 119 ) $13.00. The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional . Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes ...

Hey,Whipple, Squeeze This - pequenoguru.com.br

LUKE SULLIVAN John Wiley & Sons, Inc. 15934_Sullivan_ffirs_3p.r.qxp 1/2/08 10:03 AM Page iii. 15934_Sullivan_ffirs_3p.r.qxp 1/2/08 10:03 AM Page vi. Hey,Whipple, Squeeze This 15934_Sullivan_ffirs_3p.r.qxp 1/2/08 10:03 AM Page i. Adweek Books address the challenges and opportunities of the marketing and advertising industries, written by leaders in the business. We hope readers will find these ...

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads ...

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (Adweek Magazine Series) by Luke Sullivan (1998-03-03) | Luke Sullivan | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.

My Books | Hey Whipple

Hey Whipple, Squeeze This! This classic (and very irreverent) bestselling guide to creating great advertising, Hey Whipple, Squeeze This, has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. Students today need new guidance to ply their craft in the digital world and this updated fifth edition explains how to bring brand stories online ...

Hey Whipple - Posts | Facebook

Hey Whipple. 200 likes. Author, ad veteran, educator, speaker Luke Sullivan, Building Big Ass Fires Under Creative Companies.

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Veteran copywriter Luke Sullivan returns with a nearly all–new fourth edition of his classic guide to advertising. Part how–to and part exposé, Hey Whipple, Squeeze This! is an insider′s guide to coming up with great ideas as well as an unapologetic send–up of all that′s heavy–handed, dim–witted, and ineffectual in the industry.

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Praise for Hey Whipple, Squeeze This. Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam.--Gareth Kay, Cofounder of Chapter SF. Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era ...

Luke Sullivan (Author of Hey, Whipple, Squeeze This)

Luke Sullivan is the author of Hey, Whipple, Squeeze This (4.21 avg rating, 4006 ratings, 207 reviews, published 1998), Thirty Rooms to Hide In (3.85 avg...

Luke Sullivan: Why Every Ad Needs Conflict

Luke is best known today as the author of the legendary advertising textbook, "Hey, Whipple, Squeeze This." Here, Luke tells adteachings.com founder Suzanne Pope why no ad can be interesting or ...

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads ...

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly.Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations o

Luke Sullivan: Hey Whipple! [Design Writing] — SCOTT KIRKWOOD

It all reinforces Sullivan’s single most important piece of advice: “Don’t do an ad. Do something interesting.” ___ SIDEBAR: More Advertising Wisdom from Luke Sullivan. Luke Sullivan spells out more than a dozen principles that go into constructing compelling advertising—all of them highlighted in the 5th edition of Hey Whipple ...

Luke Sullivan: Always Be Interesting - YouTube

“Creativity happens in response to a problem, not a solution,” Luke says. The creative mastermind explains how you’ve got to find conflict to tell an interes...

Hey Whipple - Home | Facebook

Hey Whipple. 199 likes. Author, ad veteran, educator, speaker Luke Sullivan, Building Big Ass Fires Under Creative Companies.

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Luke Sullivan The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field.

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Praise for Hey Whipple, Squeeze This "Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam." —Gareth Kay, Cofounder of Chapter SF "Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era ...

Amazon.com: Hey, Whipple, Squeeze This: A Guide to ...

Hey Mr. Whipple is the starter's guide for developing a writing process that works. Crammed with instantly applicable thought processes, clear concepts and sound background information, Luke Sullivan has given us a tool for creating a solid foundation in the advertising arena. Be prepared to laugh and learn. Whipple's as entertaining as it is ...

Hey Whipple, Squeeze This! by Luke Sullivan with Sam Bennett

Hey Whipple, Squeeze This! has become a seminal guide to the world of advertising for those who have been in the business for decades, for newcomers, and for anybody intrigued by what happens when creativity meets commerce. The title is an irreverent nod to an unconventional 1970s campaign for Charmin toilet paper that featured an annoying shop ...

Luke Sullivan Quotes (Author of Hey, Whipple, Squeeze This)

― Luke Sullivan, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. 0 likes. Like “Brands are assets, and companies rightfully include them on their financial balance sheets.” ― Luke Sullivan, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. 0 likes . Like “For me, writing any piece of advertising is unnerving. You sit down with your partner and ...

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Hey, Whipple, Squeeze This: A Guide to Creating Great ...

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads ...

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Veteran copywriter Luke Sullivan returns with a nearly all-new fourth edition of his classic guide to advertising. Part how-to and part exposé, Hey Whipple, Squeeze This! is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.

Hey, Whipple, Squeeze This Buch versandkostenfrei bei ...

Bücher bei Weltbild.de: Jetzt Hey, Whipple, Squeeze This von Luke Sullivan versandkostenfrei online kaufen bei Weltbild.de, Ihrem Bücher-Spezialisten!

9781118101339: Hey, Whipple, Squeeze This: The Classic ...

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Sullivan, Luke; Bennett, Sam at AbeBooks.co.uk - ISBN 10: 1118101332 - ISBN 13: 9781118101339 - John Wiley & Sons - 2012 - Softcover

Hey Whipple Squeeze This! By Luke Sullivan: The Classic ...

Get Hey Whipple Squeeze This! By Luke Sullivan: The Classic Guide to Creating Great Ads, Fourth Edition now with O’Reilly online learning. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. Start your free trial. Hey Whipple Squeeze This! By Luke Sullivan: The Classic Guide to Creating Great Ads, Fourth Edition . by . Released ...

"Hey, Whipple, Squeeze This" Book Review (Luke Sullivan)

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Hey, Whipple, Squeeze This : Luke Sullivan : 9781119164005

Praise for Hey Whipple, Squeeze This Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam.--Gareth Kay, Cofounder of Chapter SF Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era. --Deborah ...

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, Edition 5 - Ebook written by Luke Sullivan. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, Edition 5.

9781119164005: Hey, Whipple, Squeeze This: The Classic ...

Praise for Hey Whipple, Squeeze This "Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam." —Gareth Kay, Cofounder of Chapter SF "Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era ...

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Praise for Hey Whipple, Squeeze This "Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam."--Gareth Kay, Cofounder of Chapter SF "Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era ...

Hey, Whipple, Squeeze This: The Classic Guide to Creating ...

Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. Product Details; About the Author; Read an Excerpt ; Table of Contents; Product Details. ISBN-13: 9781119164005: Publisher: Wiley: Publication date: 02/01/2016: Edition description: 5th ed. Pages: 448: Sales rank: 167,428: Product dimensions: 6.00(w) x 8.90(h) x 1.10(d) About the Author. Luke Sullivan is an ...

Luke Sullivan | Facebook

Luke Sullivan is on Facebook. Join Facebook to connect with Luke Sullivan and others you may know. Facebook gives people the power to share and makes the world more open and connected.

40 Creative Techniques - Website on Behance

Interactive guide which is based on Luke Sullivan’s 40 creative techniques from his book ‘Hey, Whipple, Squeeze This’. It will be published as a website and as a print booklet. Each of the 40 different techniques will have its own page with dedicated typographic visualisation and textual description. Project will be released in January, 2017.

@heywhipple | Twitter

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Luke Sullivan | Flickr

Explore Luke Sullivan's 330 photos on Flickr! We and our partners process personal data such as IP Address, Unique ID, browsing data for: Use precise geolocation data | Actively scan device characteristics for identification.. Some partners do not ask for your consent to process your data, instead, they rely on their legitimate business interest.

Luke Sullivan en Amazon.es: Libros y Ebooks de Luke Sullivan

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Ian Hussey The Soteriological Use of Call by Paul and Luke


The congruence of the theology of Paul and Luke is a matter of debate. In particular, according to many scholars, the soteriologies of Paul and Luke are divergent. This volume argues that the usage of καλέω language by both Paul and Luke suggests that it may be a common element in their soteriologies. The author demonstrates that καλέω language is an important concept in the soteriologies of Luke and Paul and that although there are contrasts, there are a number of points of comparison. Crucial to this common understanding is the association of καλέω language with the OT covenants, election, covenant meals, and an expectation of the eschatological banquet. As a result of this prominent and consistent usage by Paul and Luke, the language of καλέω deserves a higher place in the Christian understanding of salvation. This has implications for Christian life and practice.

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Margaret Way Outback Fire


Tempestuous StormMcFarlane had declared open war on her rival, Luke Branagan, her father's adopted son. Luke was the one being groomed to handle the vast family cattle empire and this had ultimately driven Storm away from Winding River. She would find recognition and a new life in the city.Still, she longed for her life in the Outback. So when Luke insisted she visit her ailing father, she agreed to go – only to discover that her powerful feelings for this commanding usurper had subtly shifted from hurt anger to intense desire….

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Margaret Way Outback Fire


Tempestuous StormMcFarlane had declared open war on her rival, Luke Branagan, her father's adopted son. Luke was the one being groomed to handle the vast family cattle empire and this had ultimately driven Storm away from Winding River. She would find recognition and a new life in the city.Still, she longed for her life in the Outback. So when Luke insisted she visit her ailing father, she agreed to go – only to discover that her powerful feelings for this commanding usurper had subtly shifted from hurt anger to intense desire….

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Pyung Soo Seo Luke's Jesus in the Roman Empire and the Emperor in the Gospel of Luke


Luke provides valuable clues to an understanding of the religious and political power of the Roman Empire through Jesus's birth and trial accounts. Also, the book analyzes what role Luke's tax-related accounts play in relation to the emperor's authority. This volume presents a new argument: Luke emphasizes Jesus's interaction with tax collectors as a way of displaying his moral authority, seen in his intervening effectively with one of the most hated aspects of the empire, an aspect that the emperor was responsible for and should have dealt with. This analysis helps us examine Luke's portrayal of Jesus's authority with a focus on the titles «benefactor» and «savior.» Comparisons and contrasts are to be made between Jesus and the emperor. Thus, this study discusses how Luke elevates Jesus's authority on the basis of his stance toward the emperor.

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James M. Morgan Encountering Images of Spiritual Transformation


Luke-Acts is an impressive two-volume narrative seeking to convince and engage readers regarding the spiritual impact of Jesus of Nazareth on the Jewish people and other nations. To this end, Luke employs an impressive arsenal of literary and narrative techniques. This book focuses on a motif and its performance, the thoroughfare motif, which includes those figurative and concrete expressions involving ways, roads, city streets, and country paths. This study traces this motif's performance within the unfolding plot asking what difference the motif makes–progressively and cumulatively–to the reader's encounter with the story's emphasis on salvation. For example, why does Luke take pleasure in describing transformational events on or in relation to thoroughfares? What are the connections between expressions like «the way of peace,» «the way of salvation,» and «the way of God/Lord»? Why does Luke use such an unusual expression like «the Way» to describe Jesus' followers? How do such expressions contribute to the spiritual landscape of Luke-Acts, the intermingling of concrete and figurative uses of physical imagery? Like an instrument in an orchestra, the thoroughfare motif works together with other motifs and themes to create a captivating exploration of spiritual transformation, received and opposed.

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Группа авторов Luke-Acts and Empire


In recent years, scholars have explored anew the interface between the early Christian movements and the Roman Empire. Once thought to be quietistic, the early Christian movements turn out to have been critical of the Empire and significantly counterimperial. This collection of essays in honor of Robert Brawley turns the spotlight on Luke-Acts. The soundings taken here disclose deeper anti-imperial rhetoric than previously thought. In brazen and subtle ways, Luke-Acts displays an alternative realm of peace and justice inaugurated by Jesus under the God of Israel. The essays in this volume will lead you to hear Luke-Acts in fresh ways.

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William P. Atkinson Baptism in the Spirit


This book is about that treasured doctrine of Pentecostalism: baptism in the Holy Spirit, understood as a work subsequent to conversion to Christ. Since James Dunn's publication of Baptism in the Holy Spirit, there has been heated response from Pentecostals in defense of the doctrine. Key players are Roger Stronstad, Howard Ervin, David Petts, James Shelton, Robert Menzies, and ex-Pentecostal Max Turner. This book reviews Pentecostal criticisms of Dunn with respect to Luke-Acts, concluding that Pentecostals are right: for Luke, receiving the Spirit was not the inception of new covenant life. It was a powerful enabling for prophecy and miracles; for the church's outward mission and its internal life. After placing Luke-Acts in a wider canonical context, the book closes with some practical lessons from Luke-Acts for today's Pentecostal churches.

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Thomas W. Hudgins Luke 6:40 and the Theme of Likeness Education in the New Testament


What does Jesus mean when he says, «A disciple is not above his teacher, but each disciple, after being fully trained, will be like his teacher» (Luke 6:40)? This verse has been quoted, cited, and referenced in vast amounts of Christian education and discipleship literature. Nevertheless, the verse is nearly untouched in exegetical discussions with the exception of source-critical analyses. From this verse arises an undeveloped theme in the Gospel of Luke and the New Testament–the theme of likeness education. Using content analysis methodology, Luke 6:40–one of the keystone passages in Christian education literature–serves as the starting point for mining out the theme of likeness education in the New Testament. This study consists of three concentric areas of investigation: (1) Luke 6:40 and its immediate context, (2) Luke-Acts, and (3) the New Testament corpus.

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Melody Renee Briggs How Children Read Biblical Narrative


How do children read the Bible? This book makes a major contribution to this underexplored area by analyzing how children interpret Bible stories, focused around an empirical investigation of one group of eleven- to fourteen-year-old children, and their readings of the Gospel of Luke. The first section of the study establishes the nature of the text and the readers in this project: exploring the Gospel of Luke as a narrative of Jesus' birth, life, death, and resurrection, and then looking at the developmental traits of children as readers. The next section offers a model account of how biblical scholars can investigate empirical readings of Scripture, by describing the methods used to bring together one group of child readers and Luke. The third section then analyzes the resulting multitude of interpretations that the children offered in their reading of the book, concentrating on the key trends in their interpretive strategies. It critiques the children's readings of Luke, but it also points to some of the surprising and beneficial results of reading Luke using the interpretive strategies of a child.

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Merline Lovelace Texas…Now And Forever


Though Luke was temporarily blinded, his senses were on high alert when Haley Mercado confessed to having their child–a baby girl who'd been kidnapped by the infamous Texas Mafia. Trained in covert tactics, Luke gathered his military brothers to save his daughter.In the frenzied hours before Operation Rescue, Luke and Haley rediscovered each other…intimately. Tensions shifted into overdrive, and Luke realized this would be the most important mission. But could a deadly foe keep their newfound love–their newfound family–from reuniting…?

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